BACHELOR OF BUSINESS AND COMMERCE

Semester 1 (24 Credit points)

• ACW1020: Accounting in business
• MGW1010: Introduction to management

Semester 2 (24 Credit points)

• ETW1001: Introduction to statistical analysis
• ECW1101: Introductory microeconomics

BACHELOR OF DIGITAL MEDIA AND COMMUNICATION

Semester 1 (24 Credit points)

• AMU1277: Media studies
• AMU1331: Introduction to internet studies

Semester 2 (24 Credit points)

• AMU1278: Communication technologies and practices
• AMU1330: Digital media 1

BACHELOR OF BUSINESS AND COMMERCE

Semester 1 (24 Credit points)

• BTW1042: Business law
• MKW1120: Marketing fundamentals

Semester 2 (24 Credit points)

• BFW1001: Foundation of finance
• Business and commerce listed major unit

BACHELOR OF DIGITAL MEDIA AND COMMUNICATION

Semester 1 (24 Credit points)

• AMU2453: Research methods in the social sciences
• AMU2146: Digital screens

Semester 2 (24 Credit points)

1. AMU2450: Contemporary media theory
2. AMU2439: Youth and mobile media

BACHELOR OF BUSINESS AND COMMERCE

Semester 1 (24 Credit points)

• Business and commerce listed major unit
• Business and commerce listed major unit

Semester 2 (24 Credit points)

• Business and commerce listed major unit
• Business and commerce listed major unit

BACHELOR OF DIGITAL MEDIA AND COMMUNICATION

Semester 1 (24 Credit points)

• AMU3451: Freedom and control in the media
• AMU2814: Transforming community- Project design and public relations for social campaigns

Semester 2 (24 Credit points)

• AMU2145: Digital media 2
• AMU3744: Workplace learning internship

BACHELOR OF BUSINESS AND COMMERCE

Semester 1 (24 Credit points)

• Business and commerce listed major unit
• Business and commerce listed major unit

Semester 2 (24 Credit points)

• Business and commerce listed capstone unit
• Capstone experience unit

BACHELOR OF DIGITAL MEDIA AND COMMUNICATION

Semester 1 (24 Credit points)

• AMU3575: Task force- Responding to global challenges
• AMU3580: Digital Society- Engaging with the world

Semester 2 (24 Credit points)

• AMU3650: A world in crisis: multilevel responses to global emergencies
• AMU3029: Digital Asia research project

Business and Commerce
Part A. Business and commerce specified study

This will provide you with a broad foundation for your study of business and commerce and expose you to several business disciplines. It will contribute breadth to your knowledge of business and commerce and develop your understanding of multi-disciplinary decision-making in organisations. It will also give you the opportunity to learn more about each discipline before finalising your choice of major.

Part B. Business listed major

This will provide you with a focused program of study that will develop your expertise in one discipline area. You will develop, apply and communicate an advanced level of understanding of the concepts and theoretical frameworks that constitute the knowledge base of your major area of study.

There are nine majors to choose from:

• Accountancy
• Applied economics
• Banking and financial management
• Business analytics
• Business and commerce studies
• Econometrics and business statistics
• International business management
• Management
• Strategic marketing
• Digital marketing (available as a major in 2024)
• Financial technology (Fintech) (available as a major in 2024).

Digital Media and Communication
The course develops through three themes:

• A core digital media studies component provides you with a firm grasp of digital communication practice and research. You’ll learn about the workings of social media platforms, how to construct and analyse digital objects such as memes, and how to design and execute a digital media research project.
• A component that provides a broader grounding in communication and media studies will teach you the key concepts and developments in media studies. This ensures that you’ll graduate with knowledge of how pre-digital and digital media systems are distinct from one another.
• A professional practice component allows you to apply your knowledge of media systems to real-world situations calling for teamwork, policy design and advanced oral communication skills. You’ll also gain valuable work experience by applying for an internship through our extensive network of industry partners.