BA (Hons) Event Management and Marketing (3+0 University of Herdfordshire, UK)
INTI International College Penang
Bayan Lepas, Pulau Pinang, Malaysia
This programme has been discontinued. View other courses offered by INTI International College Penang here.
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Jan
Tuition Fees
RM65,842
Course Structure
- Creativity, Technology & Innovation
- Introduction to Marketing Communications
- Economics for Business
- English for Business Studies 1
- English for Business Studies 2
- Media Design for Event Management
- Marketing Data Analysis
- Principles of Marketing
- The Business Professional
- The Global Event Industry
Notes:
- 1. Students must pass English for Business Studies 1 to progress beyond Level 4.
- 2. Students must pass English for Business Studies 2 to progress beyond Level 5.
- Enhancing Employability in Marketing
- Event Marketing, Sponsorship & PR
- Event Planning & Community Engagement
- Impacts of Events & Festivals
- Managing People
- Marketing for The Small Enterprise
- Risk Management & Security for Events
- Strategic Marketing Planning
- Business Tourism & Events
- Contemporary Research Themes in Event Studies
- E-Portfolio and Employer Relations
- Global Marketing Ethics and Culture
- Market and Social Research
- Policy, Politics & Events
- Sporting Events and Sport Tourism
- Strategic Brand Management
Entry Requirements
- STPM: A minimum of two passes at minimum Grade C+ (GP 2.33) and SPM grade C in Mathematics
- A Level: A minimum of 2 full passes totalling 80 UCAS points and grade C in either SPM or O Level Mathematics
- Foundation: Successful completion of a relevant Foundation/Pre-U programme to include Mathematics with CGPA 2.00, a pass in Mathematics and a credit in English at SPM/equivalent
- UEC: 5Bs including at least a pass in Mathematics and a credit in English
- SACE International: Pass 5 subjects with ATAR 65%, a pass in English and Mathematics and no subject below 10/20
- NSW (HSC): Minimum 10 units with UAI (ATAR) 65%, a pass in English and Mathematics and no subject below 50%
- International Baccaulareate (IB): Minimum 24 points with at least 4 points for SL English and 4 pts for SL Mathematics
- CPU: Minimum 6 Year 12 passes with an average of 65% and pass in English and Mathematics at Grade 12
- Diploma: Pass diploma in related field with minimum CGPA 2.00 including a pass in Mathematics** and a credit in English at SPM/equivalent
- Others: Equivalent qualifications to be assessed by the Head of Programme in liaison with the Hertfordshire Business School Admissions Tutor
- ** (1) Credit transfer are given based on module to module mapping according to standards/guidelines provided by MOHE/MQA and in consultation with the Admission Tutor in University of Hertfordshire. (2) Have to recognised English language proficiency result.
- IELTS: Score of 6.0 (with no less than 5.5 in any band)
- TOEFL: 72 with band scores of reading 18, writing 17, listening 17, speaking 20
- Cambridge English First (also known as First Certificate in English): 169 overall with a minimum of 162 in each component
- PTE: 59 with no less than 42 in any band
- MUET: 4.0
- SPM: Grade C
- An equivalent qualification in English Language
Estimated Fees
Application fees (non-refundable)
RM250
Tuition fees
RM65,842
Other miscellaneous fees
RM500
Discounts & scholarships
-RM300
Total payable amount
RM66,292
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Other savings
Up to RM19,753