Bachelor of Communication (Hons) Marketing Communication

HELP University

Bukit Damansara, Kuala Lumpur, Malaysia

Quick Facts


3 years


Full-time, On-campus


Jan, May, Aug

Tuition Fees


Course Highlights

  • Gain knowledge beyond traditional advertising, with curriculum that incorporates business, marketing and management perspectives into advertising
  • Leading institution with an international reputation with over 3 decades of experience

Course Structure

10 Common Core Subjects:

  • MCH1014 Mass Communication
  • MCH1024 Public Speaking
  • MCH1034 Business Communication
  • MCH1044 Multimedia Design
  • MCH1054 Writing Mass Media
  • MCH1064 Journalism
  • MCH1074 Human Communication
  • MCH1084 Entrepreneurship
  • MCH1094 English for Academic Purposes
  • MCH1004 Marketing Communication

MPU 1 (Compulsory):

  • MPU3183 Penghayatan Etika dan Peradaban (Local Students)
  • MPU3193 Falsafah dan Isu Semasa (Local Students)

6 Core Subjects:

  • MCH2014 Communication Theories
  • MCH2024 Communication Law & Ethics
  • MCH2034 Intercultural Communication
  • MCH2114 Advertising
  • MCH2124 Consumer Behaviour
  • MCH2074 Social Research Methods

2 Electives:

  • MCH2204 Information Technology, Mass Media & Society
  • MCH2304 Communication in the Workplace
  • MPU2/MPU3 (Choose One)
  • MPU3213 Bahasa Kebangsaan A*
  • A*Gen Careers in Malaysia and Beyond

*Compulsory for local student who did not have credit in BM SPM

6 Core Subjects:

  • MCH3016 Dissertation
  • MCH3034 Media Planning
  • MCH3104 Advertising Copywriting
  • MCH3054 Social Media and Mobile Marketing
  • MCH3124 Advertising Campaign
  • MCH3078 Industrial Training

1 Elective:

  • MCH3114 Creative Advertising Strategies

General Elective:

  • GEN3513 Communication and Leadership Skills (Depending on subject availability)

MPU 4 (Choose One):

  • Co-Curriculum
  • Sports 2
  • MPU3432 Co-curriculum
  • Event Management 2

Entry Requirements

  • HELP Foundation in Arts/Foundation in Science
  • STPM: At least 2 Cs
  • A Level: At least 2 passes
  • Senior Middle 3 (UEC): At least 5 Bs (including English)
  • CPU: 5 passes with a minimum average of 50%
  • SAM/TEE Examination: At least 5 passes with a university aggregate of 50%
  • International Baccalaureate: At least 24 points
  • Matriculation/Foundation: At least CGPA of 2.00
  • Diploma: At least CPA 2.00
  • Equivalent qualification

Estimated Fees

Application fees (non-refundable)


Tuition fees


Other miscellaneous fees


Discounts & scholarships


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Total payable amount


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Other savings

Up to RM13,050

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