Bachelor of Business Analytics (Hons)

HELP University

Shah Alam, Selangor, Malaysia

Quick Facts


3 years


Full-time, On-campus


Jan, Feb, May, Aug, Oct

Tuition Fees


Course Structure

10 Compulsory Subjects:

  • ACC155 Elements of Accounting & Finance 1
  • BDA100 Introduction to Programming
  • BIT103 Introduction to Database System
  • ECO101 Principles of Microeconomics
  • ITC101 Information Technology of Business
  • LAW101 Business Law
  • MGT101 Principles of Management
  • MKT101 Principles of Marketing
  • QBM101 Business Statistics
  • QBM153 Mathematics I

15 Compulsory Subjects:

  • BBA202 Business Analytics and Informations Systems
  • BBA204 Descriptive Business Analytics*
  • BBA205 Predictive Business Analytics*
  • FIN201 Business Finance
  • HRM201 Managing Human Resources
  • MGT203 Business Research
  • MGT212 Business Analytics for Decision Making
  • QBM201 Advanced Business Statistics
  • BBA301 Human Resource Analytics
  • BBA302 PrescriptiveBusinessAnalytics*
  • BBA303 Marketing Analytics
  • BBA304 Data Insights and Visualisations
  • BIP301 Business Practicum
  • MGT301 Operations Management
  • BBA400 Final Year Project

And choose 3 electives of 4-credit value from any Year 2 or Year 3 subjects

Electives (Partial List):

  • BBA201 Advanced Database Management System
  • COM200 Managerial Communication
  • ITC201 Principles of Web Design
  • MGT204 Asian Entrepreneurship & Innovation
  • MKT206 Retail Management
  • MKT209 Digital Marketing
  • BBA 305 Economic Analytics
  • MGT305 Business Ethics & Social Responsibility

Entry Requirements

  • Matriculation/Foundation or its equivalent: Minimum CGPA of 2.00 out of 4.00**
  • Diploma (Level 4, MQF): Minimum CGPA 2.00 out of 4.00
  • STPM: Minimum Grade C (GP 2.0) in any TWO subjects
  • Advanced Diploma (Level 5, MQF): Minimum CGPA of 2.00 out of 4.00
  • Sijil Tinggi Agama Malaysia (STAM): Minimum grade of Jayyid (good)
  • Diploma Kemahiran Malaysia (DKM)/Diploma Vokasional Malaysia (DVM): Subjected to Senate/Academic Board's approval
  • Diploma Lanjutan Kemahiran Malaysia (DLKM): Subjected to Senate/Academic Board's approval
  • A Level: 2 Ds
  • Senior Middle 3 (UEC): 5 Bs***
  • CPU: 5 passes with a minimum average of 50%
  • Australian Matriculation Programmes: University Aggregate of 50% or ATAR score of at least 50 for various programmes
  • Equivalent qualification

**The stated qualifications need to be supported with a pass in Mathematics, English, Sejarah and Bahasa Melayu at SPM level.

***Please refer to the Faculty of Business, Economics and Accounting on the Mathematics and English requirement.

Estimated Fees

Application fees (non-refundable)




Tuition fees


Other miscellaneous fees


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