Bachelor of Communication (Advertising) (Hons)
Han Chiang University College of Communication (HCUC)
George Town, Pulau Pinang, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Apr, Aug, Nov
Tuition Fees
RM36,360
Entry Requirements
- Diploma in Media and Communication (or its equivalent): Pass with min. CGPA 2.00 and Credit in English (SPM) OR
- Diploma: Pass with min. CGPA 2.00 and Credit in English (SPM) OR
- Foundation / Matrikulasi: Pass with min. CGPA 2.00 and Credit in English (SPM) OR
- STPM: Pass with minimum of 2 Grade C and Credit in English (SPM) OR
- Other relevant and equivalent qualifications recognised by the Malaysian Government
Course Structure
- Introduction to Contemporary Advertising
- Human Communication
- Introduction to Graphic Design
- Introduction to Broadcasting
- Introduction to Marketing
- Communication Theories
- Introduction to Mass Communication
- Visual Communication
- Digital Photography
- Human-AI Copywriting
- English for Communication
- Presentation Skills
- Negotiation Skills/Bahasa Kebangsaan A
- Culture and Sustainable Society
- Contemporary Media Planning
- Introduction to Multimedia Design
- Advanced Graphic Design
- Advanced Multimedia Design
- Media Law and Ethics
- Brands & Branding
- Communication Research Methods
- Digital Marketing
- Academic Writing
- Integrity and Anti-Corruption/Self-development
- Falsafah dan Isu Semasa
- Penghayatan Etika dan Peradaban/BM Komunikasi 2
- Elective 1
- Advertising Campaign I
- Advertising Campaign II
- Integrated Marketing Communication
- Consumer Behaviour
- Motion Graphics
- Public Speaking
- Industrial Training
- Elective 2
Estimated Fees
Application fees (non-refundable)
RM400
Tuition fees
RM36,360
Other miscellaneous fees
RM5,600
Discounts & scholarships
-RM300
Total payable amount
RM42,060
You save RM300 when you apply with EduAdvisor!
Other savings
Up to RM10,000
