BA (Hons) Marketing

First City University College

Petaling Jaya, Selangor, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Jan, Jun, Oct

Tuition Fees

RM59,160

Course Structure

  • Economics
  • Principles of Accounting
  • Business Mathematics
  • Business English
  • Business Statistics
  • Principles of Management
  • Financial Accounting 1
  • Principles of Finance
  • Principles of Marketing
  • Business Law
  • Entrepreneurship and Enterprise Management
  • Management Information System
  • Business Project Management
  • International Business
  • Marketing Management
  • Business Research Methods
  • Social Media Marketing
  • Customer Relationship Management
  • Marketing Communications
  • Service Management
  • Strategic Management
  • Supply Chain Management
  • Marketing Research
  • Undergraduate Project
  • Global Cross-Cultural Management
  • Ethics in Business
  • Retail Management
  • Industrial Training

Elective 1 (select ONE):

  • Business to Business Marketing
  • Consumer Behaviour

Elective 2 (select ONE):

  • Marketing Consultancy
  • Product Management

Elective (select ONE):

  • Risk Management
  • Organisational Development Management

Entry Requirements

  • STPM: Minimum 2Cs (pass in English & Mathematics in SPM)
  • UEC: Minimum 5Bs (including Mathematics and English)
  • A Level: Minimum 2Es
  • Foundation/Matriculation: Pass with minimum CGPA 2.0
  • Diploma: Pass with minimum CGPA 2.0
  • Other Qualifications: Equivalent qualifications which are recognized by the Malaysian Qualifications Agency

Estimated Fees

Application fees (non-refundable)

RM1,000

RM0

  • PROMO

Tuition fees

RM59,160

Other miscellaneous fees

RM7,760

Discounts & scholarships

-RM300

  • Exclusive

Total payable amount

RM66,620

You save RM1,300 when you apply with EduAdvisor!

Other savings

Up to RM6,000

  • Grant

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