Bachelor of Commerce (Marketing and Tourism and Hospitality)
Curtin University Malaysia
Miri, Sarawak, Malaysia
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Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Feb, Jul
Tuition Fees
RM67,200
Course Structure
- Markets and Legal Frameworks
- Communication, Culture and Indigenous Perspectives in Business
- Strategic Career Design
- Financial Decision Making
- Analytics for Decision Making
- Consumer Behaviour
- Principles of Tourism, Hospitality and Events
- Optional Unit (Refer to the list below)
List of Optional Unit
- Introductory Economics
- Introduction to Business Information Systems
- Discovering Marketing
- Integrated Marketing Communications
- Discovering Public Relations
- Introduction to Finance Principles
- Marketing Across Borders
- Managing Social Media Platforms
- Hospitality Experience
- Managing Tourism Destinations
- Pre-requisite(s): Principles of Tourism, Hospitality and Events
- Digital Marketing Strategy
- Marketing for Tourism, Hospitality and Events
- Marketing Intelligence
- Pre-requisite(s): Consumer Behaviour
- Entertainment Industry Essentials
- Pre-requisite(s): Principles of Tourism, Hospitality and Events
- Services Marketing
- Pre-requisite(s): Marketing Intelligence
- Retailing and E-Commerce
- Contemporary Issues in Tourism Management
- Pre-requisite(s): Principles of Tourism, Hospitality and Events
- Hospitality Management
- Pre-requisite(s): Hospitality Experience
- Corporate Marketing Strategy
- Pre-requisite(s): Services Marketing
- Responsible Tourism Management
- Pre-requisite(s): Principles of Tourism, Hospitality and Events
- Elective Unit (Choose from Commerce Majors)
- Interactive Study Tour OR Business Internship
- Pre-requisite(s): Successful completion of 300 Credit
- OR Enhancing Your Business Mind
- Pre-requisite(s): Successful completion of 400 Credit
- Interactive Study Tour OR Business Internship
Entry Requirements
- GCE-A Level/STPM/(best of 3 subjects): 5
- UEC (best of 5 selected subjects): 15
- HKDSE: 15
- IB: 24
- Ontario Gr: 60
- ATAR (WACE/SACE/HSC/VCE/AUSMAT/SAM/MUFY): 70
- WAUFP (CPS): 53
- India/Pakistan: 65%
- Sri Lanka: 5
- Cut-off scores key:
- GCE: General Certificate of Education
- STPM: Sijil Tinggi Persekolahan Malaysia
- IB: International Baccalaureate
- ATAR: Australian Tertiary Admission Rank - applicable to all Australian matriculation
- HKDSE: Hong Kong Diploma of Secondary Education
- India: Includes All India Senior School Certificate awarded by The Central Board of Secondary School Education (CBSE), Indian School Certificate (ISC) awarded by the Council for the Indian School Certificate Examinations (CISCE), Higher School Certificate (HSC) awarded by one of the State Secondary School Boards. Certificates awarded by the CBSE and the CISCE are generally considered to represent a higher level of achievement than state certificates.
- Sri Lanka: GCE 'A' level issued by the Department of Examinations
- Score Conversion for Advanced level/GCE/GCSE:
- Grades awarded from 2010 onwards: A*=6, A=5, B=4, C=3, D=2, E=1
- Grades awarded up to 2009: A=5, B=4, C=3, D=2, E=1
- AS Levels equal half of that of an Advanced Level, e.g. 3 points for an A*, 2.5 points for an A (prior to 2010)
- Subject Grades Conversion for STPM: A=5, A- =4, B+ =4, B=3, B- =2, C+ = 2, C=1
- The following UEC subjects are included in the aggregate of best five subject: Mathematics, Advance Mathematics I, Advance Mathematics II, Biology, Chemistry, Physics, Business Studies, Bookkeeping and Accounts, Accounting, Economics, History, Geography, Computing and Information Technology
- Note: scores for individual prerequisites may be taken into consideration for assessment purposes.
- Course Prerequisites: Mathematics desirable
- IELTS: Overall 6.0 (no individual band below 6.0)
- TOEFL: 79 (band minimum W-21, L-13, R-13, S-18)
- SPM 1119 English: C
- A Level: E
- O Level: C
Estimated Fees
Application fees (non-refundable)
RM0
Tuition fees
RM67,200
Discounts & scholarships
-RM300
Total payable amount
RM66,900
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