Master in Digital Communication (Part-time)
Asia Pacific University of Technology & Innovation (APU)
Bukit Jalil, Kuala Lumpur, Malaysia
Quick Facts
Duration
2.5 years
Mode
Part-time, On-campus
Intake
Aug, Oct
Tuition Fees
RM38,800
Entry Requirements
- Bachelor’s degree:
- Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate
- Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment
- Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment
- Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses
Course Structure
- Pre-Requisite Modules (For Non-Media & Communication Students)
- Duration: 1 month (Full-time) / 2 months (Part-time)
- Fundamentals of Communication
- Media Theories
- Duration: 1 month (Full-time) / 2 months (Part-time)
- Core Modules:
- PR Strategies
- Communication Theory and Practice
- Global Communication Competencies
- Digital Campaigns Management
- New Media Industries and Technologies
- Statistical Decision Making
- Research Methodology
- Digital Media Analytics
- Behavioural Science, Social Media & Marketing Analytics
- Project
Elective Core Modules:
- Marketing and Sustainability in the Age of Globalisation OR Design Thinking
- Managing Crisis Communication OR Managing Business Web Presence
Estimated Fees
Application fees (non-refundable)
RM0
Tuition fees
RM38,800
Other miscellaneous fees
RM1,300
Discounts & scholarships
-RM800
Total payable amount
RM39,300
You save RM800 when you apply with EduAdvisor!
Other savings
Up to RM3,880