This APU Diploma in Events Management is designed to provide:

• Understand the integration between the various types of events and the concepts in managing day-to-day operations in event management with basic problem-solving skills.
• Provide excellent services to event clients and uphold professionalism and ethical values in ensuring quality client experience.
• Demonstrate the significant role and function of teamwork in fostering cohesiveness and collaboration among staff in the co-creation of excellent client-related services.
• Understand the concepts in events management and a systematic event programme planning by applying basic skills related to event operations through lifelong learning activities.

Semester 1

The first semester will help students to gain an understanding of basic concepts, terminology related to events management, develop language and digital skills while studying Computer Applications, Business English Communication, Digital Thinking and Innovation, Introduction to Hospitality and Tourism Industry, and Event Essentials.

Modules

• Computer Applications
• Business English Communication
• Digital Thinking and Innovation
• Event Essentials
• Introduction to Hospitality and Tourism Industry

Semester 2

The second semester builds on and extends the operational skills developed in the first semester. Event management skills are taken to a more advanced level of professionalism. The students will gain familiarity with Event Planning and Design, Events Logistics, Customer Service, Graphics Design for Events, and Culture and Heritage.

Modules

• Event Planning and Design
• Events Logistics
• Customer Service
• Graphics Design for Events
• Culture and Heritage

Semester 3

During the third semester, students will gain familiarity with Support Services for Events and Basic Quantitative Skills.

Modules

• Support Services for Events
• Basic Quantitative Skills

Semester 4

In the fourth semester, students will gain comprehensive knowledge in the areas of events operations and management. The students will gain familiarity with Event Sponsorship and Funding and Business Events Management.

Modules

• Event Sponsorship and Funding
• Business Events Management

Semester 5

In the fifth semester, students will be exposed to diverse areas such as Fundamentals of Entrepreneurship, Introduction to Accounting, Digital Marketing for Hospitality and Events Business, Public Relations for Hospitality and Events and Human Resource Management for Hospitality and Events. Most importantly, students will gain the ability to think independently and execute event operations and management.

Modules

• Introduction to Accounting
• Fundamentals of Entrepreneurship
• Digital Marketing for Hospitality and Events Business
• Public Relations for Hospitality and Events
• Human Resource Management for Hospitality and Events

Semester 6 - Internship (20 weeks)

• Students will undertake an Internship/Industrial Training for a minimum period of 20 weeks to prepare them for a smooth transition from the classroom to the working environment.

** In addition to the above, all students are also required to successfully complete General Studies modules as stipulated by the Malaysian Qualification Agency, as well as fulfill credit requirements for Co-curricular activities.

Further Studies

Upon successful completion of this programme and fulfilment of requirements for credit transfer, you will be eligible to progress into Level 2 of the following degree programmes offered at APU.

• Bachelor of Science (Honours) in Hospitality and Tourism with a specialism in Hospitality Innovation
• Bachelor of Science (Honours) in Hospitality and Tourism with a specialism in Events Management
• Bachelor of Science (Honours) in Hospitality and Tourism with a specialism in Aviation Management

For the full listing of our Diploma Programmes, please refer to the Pre-University programme brochure.