Bachelor of Arts (Honours) in Business Management (Business Economics)

Asia Pacific University of Technology & Innovation (APU)

Bukit Jalil, Kuala Lumpur, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Jul, Sep, Nov

Tuition Fees

RM100,400

Entry Requirements

General Requirements

  • Direct Entry to Level 1 of the Degree:
    • STPM: 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent
    • A-Level: 2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent
    • UEC: 5 Grade B’s in UEC with a Pass in Mathematics and English
    • Matriculation/Foundation: Passed Foundation programme (minimum CGPA of 2.0)
  • Entry to Level 2 of the Degree: Diploma
    • Successful completion of the APU Diploma OR
    • Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU Academic Board)

Notes:

  • Any qualification that APU accepts as equivalent to the above.
  • The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA)

Course Structure

Common Modules

  • Digital Thinking and Innovation
  • Quantitative Skills
  • Business and Communications Skills
  • People Management
  • Business Economics
  • Fundamentals of Accounting
  • Marketing
  • Business Law
  • Fundamentals of Entrepreneurship

Specialised Module

  • Introduction to Management

Common Modules

  • Behavioural Science in Organisations
  • Digital Marketing
  • Innovation Process
  • Business Research Methods
  • Delivering Customer Value
  • Managing Finance

Specialised Modules

  • Operations Management
  • E-Business Management
  • Business Ethics and Governance
  • Applied Artificial Intelligence for Business
  • Intermediate Microeconomics for Business
  • Intermediate Macroeconomics and Policy 

Internship (16 Weeks)

Common Modules

  • Venture Building
  • Global Marketing
  • Managing People and Performance

Specialised Modules

  • Strategic Management
  • Project Management
  • Managing Change
  • Enterprise Resource Planning
  • Investigations in Business Management
  • Managing International Supply Chain
  • Final Year Project
  • Applied Business and Managerial Economics
  • International and Development Economics for Managers 

MQA Compulsory Subjects*

  • Appreciation of Ethics and Civilisation (M’sian Students)
  • Malay Communication Language (Int’l Students)
  • Philosophy and Current Issues
  • Workplace Professional Skills
  • Integrity and Anti-corruption
  • Co-Curriculum

Note: *All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency  

Estimated Fees

Application fees (non-refundable)

RM0

Tuition fees

RM100,400

Other miscellaneous fees

RM1,300

Discounts & scholarships

-RM800

  • Exclusive
  • Waiver

Total payable amount

RM100,900

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