BA (Hons) in Business Management with a specialism in AI & Business Analytics
Asia Pacific University of Technology & Innovation (APU)
Bukit Jalil, Kuala Lumpur, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Mar, Jul, Sep
Tuition Fees
RM99,800
Course Highlights
- Dual-award degree – one from De Montfort University (UK) and one from APU
- Designed to give you an edge in the latest technologies in line with the Industrial Revolution 4.0
- Gain exposure to the theoretical and practical issues of conducting business in a contemporary and future setting with data at the centre of managerial decision making
- Ranked top 2% university in the world with a 5 Stars Plus rating in the QS World University Rankings 2026
Course Structure
Common Modules
- Digital Thinking and Innovation
- Quantitative Skills
- Business and Communications Skills
- People Management
- Business Economics
- Accounting Skills
- Marketing
- Business Law
- Fundamentals of Entrepreneurship
Specialised Module
- Introduction to Management
Common Modules
- Behavioural Science in Organisations
- Digital Marketing
- Innovation Process
- Business Research Methods
- Delivering Customer Value
- Managing Finance
Specialised Modules
- Operations Management
- E-Business Management
- Business Ethics and Governance
- Applied Artificial Intelligence for Business
- Data Management
- Customer Experience and Personalization through AI
Internship (16 Weeks)
Common Modules
- Venture Building
- Global Marketing
- Managing People and Performance
Specialised Modules
- Strategic Management
- Project Management
- Managing Change
- Enterprise Resource Planning with SAP Platform
- Investigations in Business Management
- Managing International Supply Chain
- Digital Strategy and Analytics
- Artificial Intelligence in Business Management
- Final Year Project
MQA Compulsory Subjects*
- Appreciation of Ethics and Civilisation (M’sian Students)
- Malay Communication Language (Int’l Students)
- Philosophy and Current Issues
- Workplace Professional Skills
- Integrity and Anti-corruption
- Co-Curriculum
Note: *All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency.
Entry Requirements
Direct Entry to Level 1 of the Degree:
- STPM: 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.
- A-Level: 2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
- UEC: 5 Grade B’s in UEC with a Pass in Mathematics and English.
- Matriculation/ Foundation: Passed Foundation programme (minimum CGPA of 2.0).
Entry to Level 2 of the Degree:
- Diploma:
- Successful completion of the APU Diploma or
- Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU Academic Board)
Note: The requirement to pass Mathematics and English subjects at STPM, A-Level and UEC can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.
Estimated Fees
Application fees (non-refundable)
RM0
Tuition fees
RM99,800
Other miscellaneous fees
RM1,300
Discounts & scholarships
-RM800
Total payable amount
RM100,300
You save RM800 when you apply with EduAdvisor!
Other savings
Up to RM14,970