BA (Hons) in Business Management with a specialism in AI & Business Analytics

Asia Pacific University of Technology & Innovation (APU)

Bukit Jalil, Kuala Lumpur, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Jul, Sep, Nov

Tuition Fees

RM100,400

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Course Highlights

Gain skills to integrate business management with AI and data analytics, using digital tools to support decision-making and drive competitive, data-driven organisations
Develop expertise in analysing complex business problems, interpreting data, and applying AI solutions for efficiency, customer experience and strategic insights
Build strong foundations in business, quantitative analysis, digital thinking and research methods, preparing you to leverage analytics in real-world business scenarios
Apply learning through industry-relevant tools, enterprise systems and a Final Year Project, demonstrating the ability to combine business knowledge with AI and analytical capabilities

Course Structure

Year 1

Common Modules

Specialised Module

Introduction to Management

Year 2

Common Modules

Specialised Modules

Operations Management
E-Business Management
Business Ethics and Governance
Applied Artificial Intelligence for Business
Data Management
Customer Experience and Personalization through AI

Internship (16 Weeks)

Year 3

Common Modules

Venture Building
Global Marketing
Managing People and Performance

Specialised Modules

Strategic Management
Project Management
Managing Change
Enterprise Resource Planning with SAP Platform
Investigations in Business Management
Managing International Supply Chain
Digital Strategy and Analytics
Artificial Intelligence in Business Management
Final Year Project

Overview

MQA Compulsory Subjects*

Appreciation of Ethics and Civilisation (M’sian Students)
Malay Communication Language (Int’l Students)
Philosophy and Current Issues
Workplace Professional Skills
Integrity and Anti-corruption
Co-Curriculum

Note: *All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency.

Entry Requirements

Direct Entry to Level 1 of the Degree:

STPM: 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.
A-Level: 2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
UEC: 5 Grade B’s in UEC with a Pass in Mathematics and English.
Matriculation/ Foundation: Passed Foundation programme (minimum CGPA of 2.0).

Entry to Level 2 of the Degree:

Diploma:
- Successful completion of the APU Diploma or
- Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU Academic Board)

Note: The requirement to pass Mathematics and English subjects at STPM, A-Level and UEC can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.

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