BA (Hons) in Business Management with a specialism in Business Analytics
Asia Pacific University of Technology & Innovation (APU)
Bukit Jalil, Kuala Lumpur, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Mar, Jul, Sep, Nov
Tuition Fees
RM96,600
Course Structure
Common Modules
- Introduction to Management
- Digital Thinking and Innovation
- Quantitative Skills
- Business and Communications Skills
- Business Economics
- People Management
- Accounting Skills
- Marketing
- Business Law
- Fundamentals of Entrepreneurship
Common Modules
- Behavioural Science in Organisation
- Innovation Process
- Enterprise Resource Planning with SAP Platform
- Business Ethics and Governance
- Delivering Customer Value
- Business Research Methods
Specialised Modules
- Operations Management
- E-Business Management
- Critical Thinking in Management
- Data Analytics in Accounting & Finance
- Data Management
Elective Modules (Choose 1)
- Managing Finance OR Financial Management
Internship
Common Modules
- Strategic Management
- Leadership Theory and Practice
- Venture Building
Specialised Modules
- Data Strategy and Analytics
- Managing Change
- Asian Economics
- Investigation in Business Management
- Contemporary Management
- Global Marketing
- Business Management
- Project
Elective Modules (Choose 2)
- Behavioural Science & Marketing Analytics OR HR Analytics
- Strategic Marketing Planning OR International Strategic Management
MQA Compulsory Subjects*
- Appreciation of Ethics and Civilisation (M’sian Students)
- Malay Communication Language (Int’l Students)
- Philosophy and Current Issues
- Workplace Professional Skills
- Integrity and Anti-corruption
- Co-Curriculum
- Note: *All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency.
Entry Requirements
Direct Entry to Level 1 of the Degree:
- STPM: 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.
- A-Level: 2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
- UEC: 5 Grade B’s in UEC with a Pass in Mathematics and English.
- Matriculation/ Foundation: Passed Foundation programme (minimum CGPA of 2.0).
Entry to Level 2 of the Degree:
- Diploma:
- Successful completion of the APU Diploma or
- Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU Academic Board)
Estimated Fees
Application fees (non-refundable)
RM800
Tuition fees
RM96,600
Other miscellaneous fees
RM500
Discounts & scholarships
-RM800
Total payable amount
RM97,100
You save
RM800
when you apply with EduAdvisor!
Other savings
Up to RM24,150