BA (Hons) in Business Management (Digital Leadership)

Asia Pacific University of Technology & Innovation (APU)

Bukit Jalil, Kuala Lumpur, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Mar, Jul, Sep, Nov

Tuition Fees

RM99,800

Course Highlights

  • Opportunity to enrol for the APU-CMI Dual Accreditation by registering for a qualification through APU and also the option to also opt-in for a CMI L5 Certificate in Management and Leadership which is awarded subject to moderation by CMI
  • Dual-award degree – one from De Montfort University (UK) and one from APU
  • Designed to give you an edge in the latest technologies in line with the Industrial Revolution 4.0
  • Develop a range of employability skills around underlying themes in the modules, specifically communication, problem solving and creativity which prepares you for an agile business environment and enables you to be operationally effective managers and business leaders

Course Structure

Common Modules:

  • Introduction to Management
  • Digital Thinking and Innovation
  • Quantitative Skills
  • Business and Communications Skills
  • Business Economics
  • People Management
  • Accounting Skills
  • Marketing
  • Business Law
  • Fundamentals of Entrepreneurship

Common Modules:

  • Behavioural Science in Organisation
  • Innovation Process
  • Enterprise Resource Planning with SAP Platform
  • Business Ethics and Governance
  • Critical Thinking in Management
  • Business Research Methods

Specialised Modules:

  • Operations Management
  • E-Business Management
  • Leading Digital Business Transformation
  • Digital Marketing
  • E-Commerce

Electives (Choose 1):

  • Managing Finance OR Financial Management

Internship (16 weeks)

Common Modules:

  • Strategic Management
  • Asian Economics
  • Venture Building

Specialised Modules:

  • Digital Finance
  • Digital Strategy and Analytics
  • Contemporary Management
  • Investigations in Business Management
  • Global Marketing
  • Digital Execution
  • Business Management Project

Electives (Choose 2):

  • Corporate Finance OR Building Customer Relationships
  • Strategic Marketing Planning OR International Strategic Management

MQA Compulsory Subjects*

  • Appreciation of Ethics and Civilisation (Malaysian Students)
  • Malay Communication Language (International Students)
  • Philosophy and Current Issues
  • Workplace Professional Skills
  • Integrity and Anti-Corruption
  • Co-Curriculum

Notes:

  • The specialism will appear only in the academic transcript.
  • *All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency.)  

Entry Requirements

Direct Entry to Level 1 of the Degree:

  • STPM: 2 Passes with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent
  • A Level: 2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
  • UEC: 5 Grade Bs with a Pass in Mathematics and English
  • Foundation/Matriculation: Passed Foundation programme (minimum CGPA of 2.0)

Direct Entry to Level 2 of the Degree:

  • Successful completion of the APU Diploma
  • Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU Academic Board)

Estimated Fees

Application fees (non-refundable)

RM0

Tuition fees

RM99,800

Other miscellaneous fees

RM1,300

Discounts & scholarships

-RM800

  • Exclusive
  • Rebate

Total payable amount

RM100,300

You save RM800 when you apply with EduAdvisor!

Other savings

Up to RM14,970

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  • Discount

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