BA (Hons) in Business Management (Digital Leadership)
Asia Pacific University of Technology & Innovation (APU)
Bukit Jalil, Kuala Lumpur, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Jul, Sep, Nov
Tuition Fees
RM100,400
Course Highlights
- Gain professional exemptions with MAICSA, MACS and CIMA, providing a head start in corporate governance, company secretarial and management accounting careers.
- Build expertise in business management, digital leadership and organisational change, gaining skills to lead technology-driven teams and manage digital transformation initiatives
- Learn to apply digital strategies, HR analytics, and technology-enabled solutions to optimise talent management, drive sustainable growth and lead data-informed decision-making in modern enterprises
- Benefit from hands-on experience with enterprise systems, SAP tools, industry projects and a Final Year Project that demonstrates leadership competence in a digital-first business environment.
Course Structure
Common Modules:
- Introduction to Management
- Digital Thinking and Innovation
- Quantitative Skills
- Business and Communications Skills
- Business Economics
- People Management
- Accounting Skills
- Marketing
- Business Law
- Fundamentals of Entrepreneurship
Common Modules:
- Behavioural Science in Organisation
- Innovation Process
- Enterprise Resource Planning with SAP Platform
- Business Ethics and Governance
- Critical Thinking in Management
- Business Research Methods
Specialised Modules:
- Operations Management
- E-Business Management
- Leading Digital Business Transformation
- Digital Marketing
- E-Commerce
Electives (Choose 1):
- Managing Finance OR Financial Management
Internship (16 weeks)
Common Modules:
- Strategic Management
- Asian Economics
- Venture Building
Specialised Modules:
- Digital Finance
- Digital Strategy and Analytics
- Contemporary Management
- Investigations in Business Management
- Global Marketing
- Digital Execution
- Business Management Project
Electives (Choose 2):
- Corporate Finance OR Building Customer Relationships
- Strategic Marketing Planning OR International Strategic Management
MQA Compulsory Subjects*
- Appreciation of Ethics and Civilisation (Malaysian Students)
- Malay Communication Language (International Students)
- Philosophy and Current Issues
- Workplace Professional Skills
- Integrity and Anti-Corruption
- Co-Curriculum
Notes:
- The specialism will appear only in the academic transcript.
- *All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency.)
Entry Requirements
Direct Entry to Level 1 of the Degree:
- STPM: 2 Passes with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent
- A Level: 2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
- UEC: 5 Grade Bs with a Pass in Mathematics and English
- Foundation/Matriculation: Passed Foundation programme (minimum CGPA of 2.0)
Direct Entry to Level 2 of the Degree:
- Successful completion of the APU Diploma
- Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU Academic Board)
Estimated Fees
Application fees (non-refundable)
RM0
Tuition fees
RM100,400
Other miscellaneous fees
RM1,300
Discounts & scholarships
-RM800
Total payable amount
RM100,900
You save RM800 when you apply with EduAdvisor!
Other savings
Up to RM15,060