BA (Hons) in Business Management (Digital Leadership)
Asia Pacific University of Technology & Innovation (APU)
Bukit Jalil, Kuala Lumpur, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Mar, Jul, Sep, Nov
Tuition Fees
RM99,800
Course Highlights
- Opportunity to enrol for the APU-CMI Dual Accreditation by registering for a qualification through APU and also the option to also opt-in for a CMI L5 Certificate in Management and Leadership which is awarded subject to moderation by CMI
- Dual-award degree – one from De Montfort University (UK) and one from APU
- Designed to give you an edge in the latest technologies in line with the Industrial Revolution 4.0
- Develop a range of employability skills around underlying themes in the modules, specifically communication, problem solving and creativity which prepares you for an agile business environment and enables you to be operationally effective managers and business leaders
Course Structure
Common Modules:
- Introduction to Management
- Digital Thinking and Innovation
- Quantitative Skills
- Business and Communications Skills
- Business Economics
- People Management
- Accounting Skills
- Marketing
- Business Law
- Fundamentals of Entrepreneurship
Common Modules:
- Behavioural Science in Organisation
- Innovation Process
- Enterprise Resource Planning with SAP Platform
- Business Ethics and Governance
- Critical Thinking in Management
- Business Research Methods
Specialised Modules:
- Operations Management
- E-Business Management
- Leading Digital Business Transformation
- Digital Marketing
- E-Commerce
Electives (Choose 1):
- Managing Finance OR Financial Management
Internship (16 weeks)
Common Modules:
- Strategic Management
- Asian Economics
- Venture Building
Specialised Modules:
- Digital Finance
- Digital Strategy and Analytics
- Contemporary Management
- Investigations in Business Management
- Global Marketing
- Digital Execution
- Business Management Project
Electives (Choose 2):
- Corporate Finance OR Building Customer Relationships
- Strategic Marketing Planning OR International Strategic Management
MQA Compulsory Subjects*
- Appreciation of Ethics and Civilisation (Malaysian Students)
- Malay Communication Language (International Students)
- Philosophy and Current Issues
- Workplace Professional Skills
- Integrity and Anti-Corruption
- Co-Curriculum
Notes:
- The specialism will appear only in the academic transcript.
- *All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency.)
Entry Requirements
Direct Entry to Level 1 of the Degree:
- STPM: 2 Passes with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent
- A Level: 2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
- UEC: 5 Grade Bs with a Pass in Mathematics and English
- Foundation/Matriculation: Passed Foundation programme (minimum CGPA of 2.0)
Direct Entry to Level 2 of the Degree:
- Successful completion of the APU Diploma
- Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU Academic Board)
Estimated Fees
Application fees (non-refundable)
RM0
Tuition fees
RM99,800
Other miscellaneous fees
RM1,300
Discounts & scholarships
-RM800
Total payable amount
RM100,300
You save RM800 when you apply with EduAdvisor!
Other savings
Up to RM14,970