BA (Hons) in Business Management (Digital Leadership)

Asia Pacific University of Technology & Innovation (APU)

Bukit Jalil, Kuala Lumpur, Malaysia

Quick Facts


3 years


Full-time, On-campus


Mar, Jul, Sep, Nov

Tuition Fees


Course Structure

Common Modules:

  • Introduction to Management
  • Digital Thinking and Innovation
  • Quantitative Skills
  • Business and Communication Skills
  • Fundamentals of Entrepreneurship
  • People Management
  • Accounting Skills
  • Marketing
  • Business Law
  • Business Economics

Common Modules:

  • Behavioural Science in Organisation
  • Business Ethics and Governance
  • Operations Management
  • Business Research Methods
  • Enterprise Resource Planning with SAP Platform

Specialised Modules:

  • E-Business Management
  • Leading Digital Business Transformation
  • Digital Marketing
  • Critical Thinking in Management
  • E-Commerce

Electives (Choose 2):

  • Managing Finance OR Financial Management
  • Commercial Law OR Company Law

Internship (16 weeks)

Common Modules:

  • Strategic Management
  • Asian Economics

Specialised Modules:

  • Entrepreneurship
  • Contemporary Management
  • Digital Finance
  • Digital Strategy and Analytics
  • Investigation in Digital Leadership
  • Digital Execution
  • Digital Leadership Project

Electives (Choose 2):

  • Corporate Finance OR Building Customer Relationships
  • Strategic Marketing Planning OR Innovation Management and New Product Development

Entry Requirements

Direct Entry to Level 1 of the Degree:

  • STPM: 2 Passes with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent
  • A Level: 2 Passes with a Pass in English and Mathematics at SPM/O Level/IGCSE or its equivalent
  • UEC: 5 Grade Bs with a Pass in Mathematics and English
  • Foundation/Matriculation: Passed Foundation programme (minimum CGPA of 2.0)

Direct Entry to Level 2 of the Degree:

  • Successful completion of the APU/APIIT Diploma
  • Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU/APIIT Academic Board)

Estimated Fees

Application fees (non-refundable)


Tuition fees


Other miscellaneous fees


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