BA (Hons) in Business Management (Digital Leadership)
Asia Pacific University of Technology & Innovation (APU)
Bukit Jalil, Kuala Lumpur, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Mar, Jul, Sep, Nov
Tuition Fees
RM96,600
Course Structure
Common Modules:
- Introduction to Management
- Digital Thinking and Innovation
- Quantitative Skills
- Business and Communication Skills
- Fundamentals of Entrepreneurship
- People Management
- Accounting Skills
- Marketing
- Business Law
- Business Economics
Common Modules:
- Behavioural Science in Organisation
- Business Ethics and Governance
- Operations Management
- Business Research Methods
- Enterprise Resource Planning with SAP Platform
Specialised Modules:
- E-Business Management
- Leading Digital Business Transformation
- Digital Marketing
- Critical Thinking in Management
- E-Commerce
Electives (Choose 2):
- Managing Finance OR Financial Management
- Commercial Law OR Company Law
Internship (16 weeks)
Common Modules:
- Strategic Management
- Asian Economics
Specialised Modules:
- Entrepreneurship
- Contemporary Management
- Digital Finance
- Digital Strategy and Analytics
- Investigation in Digital Leadership
- Digital Execution
- Digital Leadership Project
Electives (Choose 2):
- Corporate Finance OR Building Customer Relationships
- Strategic Marketing Planning OR Innovation Management and New Product Development
Entry Requirements
Direct Entry to Level 1 of the Degree:
- STPM: 2 Passes with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent
- A Level: 2 Passes with a Pass in English and Mathematics at SPM/O Level/IGCSE or its equivalent
- UEC: 5 Grade Bs with a Pass in Mathematics and English
- Foundation/Matriculation: Passed Foundation programme (minimum CGPA of 2.0)
Direct Entry to Level 2 of the Degree:
- Successful completion of the APU/APIIT Diploma
- Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU/APIIT Academic Board)
Estimated Fees
Application fees (non-refundable)
RM800
Tuition fees
RM96,600
Other miscellaneous fees
RM500
Discounts & scholarships
-RM800
Total payable amount
RM97,100
You save RM800 when you apply with EduAdvisor!
Other savings
Up to RM24,150