Bachelor of Business Administration (Hons)

Asia Metropolitan University (AMU)

Johor Bahru, Johor, Malaysia

Quick Facts


3 years


Full-time, On-campus


Jan, Feb, Jun, Jul, Sep

Tuition Fees


Course Structure

  • Malaysian Business Environment
  • Business Mathematics
  • Organisation Management
  • English for Enrichment
  • Microeconomics for Business Decisions
  • Principles of Marketing
  • Accounting Practice
  • Public Speaking and Presentation Skills
  • Macroeconomics in the Global Economy
  • Human Resource Management
  • Foundations of Law
  • Management Information System
  • Principles of Finance
  • Business Statistics
  • Business Communication Skills
  • Organisational Behaviour
  • Managerial Accounting
  • Malaysian Studies
  • Environmental Management for Business
  • Operations Management
  • Business Ethics & Corporate Social Responsibility
  • Business Research Methods
  • Financial Management
  • Entrepreneurship
  • Strategic Management
  • Industrial Attachment

Major in Marketing:

  • Consumer and Buying Behaviour
  • Marketing Management
  • International Marketing
  • Services Marketing
  • Strategic Marketing Planning
  • Integrated Marketing Communication
  • Project Paper
  • Distribution Management
  • E-marketing

Major in Human Resource:

  • Organizational Development & Change
  • Quality Management
  • Performance Management
  • Employee Recruitment and Selection
  • Compensation Management
  • Training and Development Management
  • Project Paper
  • Labour and Industrial Relations Law
  • Occupational Safety and Health Policies, Issues & OSH Challenges at Workplace

Entry Requirements

  • STPM: Pass with a minimum Grade C (GP 2.0) in any 2 subjects, and a pass in Mathematics and English at SPM level, or any equivalent qualification; OR
  • STAM: Pass with a minimum grade of Jayyid, and a pass in Mathematics and English at SPM level; OR
  • Diploma or Advanced Diploma: Level 4 or 5 (MQF); OR
  • Matriculation/Foundation: Minimum CGPA of 2.00 out of 4.00, or any equivalent qualification; OR
  • UEC: At least Grade B in 5 subjects including Mathematics & English
  • Note: The requirement to pass Mathematics and English subjects at SPM level for candidate in category (i) and (ii) can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.

Estimated Fees

Application fees (non-refundable)




Tuition fees



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