Asia Pacific University’s First Concept Car Wins the Proton DRB-HICOM Creative Car Challenge 2018

The first concept car designed by students from APU and APIIT, Invictus, is the winner of the Proton DRB-HICOM Creative Car Challenge 2018. Read more about the achievement here.

Updated 20 Apr 2020

APU's First Concept Car Wins 2018 Creative Car Challenge - Feature-Image

On 8 December 2018, the first concept car developed by students and staff from Asia Pacific University of Technology & Innovation (APU)and the Asia Pacific Institute of Information Technology (APIIT) were announced as the champion of the Proton DRB-Hicom Creative Car Challenge (PD3C) 2018.

APU First Concept Car-01 COncept

The university’s first concept car, Invictus, was a working prototype designed and assembled by the team Invictus. As the champion of the challenge,the team walked away with a cash prize of RM7,000. Meanwhile, Khoo Wern Sheung, a year 3 student of the BA (Hons) Transport Design programme who was part of the team also received the3rd prize at the Design Battle.

The project began after the team from APU was selected as one of the finalists during the PD3C pitching session held in March 2018. Using the Proton Preve as the base model,the team was supposed to re-design the car with new ideas and concepts. It took about 9 months to complete.

With the guidance of the academic staff from the School of Media, Arts & Design (SoMAD) at APIIT, students from the Product Design, Transport Design and Engineering as well as from the Animation and Visual Effects worked hand in hand to sketch, design, model, assemble and style Invictus.

APU First Concept Car-02 Car Features

The car featured several futuristic design elements that cater to the urban living lifestyle, which is in line with APU’s nature of being a technology-savvy and innovative university. Some key features of the concept car include:

  • Artificial intelligence (AI) integrated headlamps
  • Integrated side view cameras to replace traditional wing mirrors
  • Smart Auto Door with Facial Recognition System
  • Fully digital Infotainment System
  • High-pressure front windshield to replace traditional wipers
  • Touch-screen and fully-interactive panel to replace traditional dashboard, speedometer, odometer and fault indicators
  • Front lower radar sensor to detect uneven objects or surfaces ahead

The Chief Executive Officer (CEO) of APIIT Education Group, Datuk Parmjit Singh, commended the students, “The team worked with passion, perseverance and dedication to achieve a concept that is revolutionary.An awesome effort by students and staff from across different schools, working together as an integrated effort.”

EduAdvisor wishes the innovative students from APU & APIIT the heartiest congratulations on their outstanding achievement! If you’d like to catch a glimpse of the Invictus, the caris now on display at APU’s campus located in Technology Park Malaysia, Bukit Jalil.

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    Josephine Serena

    Josephine Serena

    Media studies and journalism graduate. Buy me coffee and I'll spill the beans. Also really tall.