Bachelor of Arts (Hons) in Professional Communication

Limkokwing University of Creative Technology

Cyberjaya, Selangor, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Feb, Jun, Oct

Tuition Fees

RM58,650

Course Structure

Semester 1:

  • Writing Skills for Communicators
  • Communication Theories
  • Public Speaking & Presentation Skills
  • Introduction to Web Technology
  • Fundamentals of Organisational Behaviour

Select One:

  • Malaysian Studies
  • Co-Curriculum 1

Semester 2:

  • Writing for Mass Media
  • Communication in the New Economy
  • Principles of Public Relations
  • Advertising Creativity
  • Digital Imaging

Select One:

  • Moral Studies
  • Islamic Studies
  • Co-Curriculum 2

Semester 3:

  • Writing for Creative Industries
  • Media Law and Ethics
  • Global Marketing

Major: Select One: 

  • Public Relations Writing
  • Copywriting

Elective:

  • Select One: 
    • Public Relations Communications
    • Advertising Agency Management
  • Select One: 
    • Bahasa Kebangsaan A/B
    • Co-Curriculum 3

Semester 4:

  • Media Audience Studies
  • Communication Technology

Major: Select Two: 

  • Corporate Communication
  • Managing Publicity & Media Relations
  • Media Planning
  • Strategic Advertising

Elective: Select One: 

  • Consumer Behaviour
  • Dynamics of Small Business
  • Principles of Business Law
  • Global Classroom

Semester 5:

  • Communication Research Methods
  • Entrepreneurship
  • Strategic Marketing Communication

Major: Select One:

  • Public Relations Campaign
  • Advertising Campaign

Elective: Select One:

  • Advertising Regulations, Issues & Ethics
  • Public Relations Management
  • Internship

Semester 6:

  • Dissertation
  • Innovative Problem Solving Skills

Major: Select One:

  • International Public Relations
  • Global Advertising

Elective: Select One:

  • Internet Marketing
  • Digital Advertising

Entry Requirements

  • STPM/A Level or its equivalent: Pass with a minimum of Grade C (GPA 2.00) in any two subjects and a credit in English at SPM/O Level or its equivalent OR
  • STAM: Pass with a minimum grade of Jayyid and a credit in English at SPM or its equivalent OR
  • A Diploma or its equivalent: Minimum CGPA of 2.00 and a credit in English at SPM or its equivalent OR
  • A Diploma in Media and Communication or its equivalent OR
  • Matriculation/Foundation or its equivalent: Minimum CGPA of 2.00 and credit in English at SPM or its equivalent

Estimated Fees

Application fees (non-refundable)

RM500

Tuition fees

RM58,650

Other miscellaneous fees

RM6,090

Discounts & scholarships

-RM300

  • Exclusive

Total payable amount

RM64,940

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