Bachelor of Arts (Hons) in Professional Communication

Limkokwing University of Creative Technology

Cyberjaya, Selangor, Malaysia

The information about this programme is being reviewed. View and compare other courses here.

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Feb, Jun, Oct

Tuition Fees

RM58,650

Course Structure

Semester 1:

  • Writing Skills for Communicators
  • Communication Theories
  • Public Speaking & Presentation Skills
  • Introduction to Web Technology
  • Fundamentals of Organisational Behaviour

Select One:

  • Malaysian Studies
  • Co-Curriculum 1

Semester 2:

  • Writing for Mass Media
  • Communication in the New Economy
  • Principles of Public Relations
  • Advertising Creativity
  • Digital Imaging

Select One:

  • Moral Studies
  • Islamic Studies
  • Co-Curriculum 2

Semester 3:

  • Writing for Creative Industries
  • Media Law and Ethics
  • Global Marketing

Major: Select One: 

  • Public Relations Writing
  • Copywriting

Elective:

  • Select One: 
    • Public Relations Communications
    • Advertising Agency Management
  • Select One: 
    • Bahasa Kebangsaan A/B
    • Co-Curriculum 3

Semester 4:

  • Media Audience Studies
  • Communication Technology

Major: Select Two: 

  • Corporate Communication
  • Managing Publicity & Media Relations
  • Media Planning
  • Strategic Advertising

Elective: Select One: 

  • Consumer Behaviour
  • Dynamics of Small Business
  • Principles of Business Law
  • Global Classroom

Semester 5:

  • Communication Research Methods
  • Entrepreneurship
  • Strategic Marketing Communication

Major: Select One:

  • Public Relations Campaign
  • Advertising Campaign

Elective: Select One:

  • Advertising Regulations, Issues & Ethics
  • Public Relations Management
  • Internship

Semester 6:

  • Dissertation
  • Innovative Problem Solving Skills

Major: Select One:

  • International Public Relations
  • Global Advertising

Elective: Select One:

  • Internet Marketing
  • Digital Advertising

Entry Requirements

  • STPM/A Level or its equivalent: Pass with a minimum of Grade C (GPA 2.00) in any two subjects and a credit in English at SPM/O Level or its equivalent OR
  • STAM: Pass with a minimum grade of Jayyid and a credit in English at SPM or its equivalent OR
  • A Diploma or its equivalent: Minimum CGPA of 2.00 and a credit in English at SPM or its equivalent OR
  • A Diploma in Media and Communication or its equivalent OR
  • Matriculation/Foundation or its equivalent: Minimum CGPA of 2.00 and credit in English at SPM or its equivalent

Estimated Fees

Application fees (non-refundable)

RM500

Tuition fees

RM58,650

Other miscellaneous fees

RM6,090

Discounts & scholarships

-RM300

  • Exclusive

Total payable amount

RM64,940

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