Bachelor of Arts (Hons) in Professional Communication
Limkokwing University of Creative Technology
Cyberjaya, Selangor, Malaysia
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Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Feb, Jun, Oct
Tuition Fees
RM58,650
Course Structure
Semester 1:
- Writing Skills for Communicators
- Communication Theories
- Public Speaking & Presentation Skills
- Introduction to Web Technology
- Fundamentals of Organisational Behaviour
Select One:
- Malaysian Studies
- Co-Curriculum 1
Semester 2:
- Writing for Mass Media
- Communication in the New Economy
- Principles of Public Relations
- Advertising Creativity
- Digital Imaging
Select One:
- Moral Studies
- Islamic Studies
- Co-Curriculum 2
Semester 3:
- Writing for Creative Industries
- Media Law and Ethics
- Global Marketing
Major: Select One:
- Public Relations Writing
- Copywriting
Elective:
- Select One:
- Public Relations Communications
- Advertising Agency Management
- Select One:
- Bahasa Kebangsaan A/B
- Co-Curriculum 3
Semester 4:
- Media Audience Studies
- Communication Technology
Major: Select Two:
- Corporate Communication
- Managing Publicity & Media Relations
- Media Planning
- Strategic Advertising
Elective: Select One:
- Consumer Behaviour
- Dynamics of Small Business
- Principles of Business Law
- Global Classroom
Semester 5:
- Communication Research Methods
- Entrepreneurship
- Strategic Marketing Communication
Major: Select One:
- Public Relations Campaign
- Advertising Campaign
Elective: Select One:
- Advertising Regulations, Issues & Ethics
- Public Relations Management
- Internship
Semester 6:
- Dissertation
- Innovative Problem Solving Skills
Major: Select One:
- International Public Relations
- Global Advertising
Elective: Select One:
- Internet Marketing
- Digital Advertising
Entry Requirements
- STPM/A Level or its equivalent: Pass with a minimum of Grade C (GPA 2.00) in any two subjects and a credit in English at SPM/O Level or its equivalent OR
- STAM: Pass with a minimum grade of Jayyid and a credit in English at SPM or its equivalent OR
- A Diploma or its equivalent: Minimum CGPA of 2.00 and a credit in English at SPM or its equivalent OR
- A Diploma in Media and Communication or its equivalent OR
- Matriculation/Foundation or its equivalent: Minimum CGPA of 2.00 and credit in English at SPM or its equivalent
Estimated Fees
Application fees (non-refundable)
RM500
Tuition fees
RM58,650
Other miscellaneous fees
RM6,090
Discounts & scholarships
-RM300
Total payable amount
RM64,940
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