Asia Pacific University of Technology & Innovation (APU) recently hosted its largest MADFest x GAMEFest at its campus in Technology Park, Bukit Jalil.
Aimed to expose students and members of the public on the wonders of design, gaming and multimedia, it is also hoped that through this festival, “everyone gets to learn more about the benefits of games in their daily lives,” said Darren Pang Wen Horng, Project Manager of the event, who is also a student of the BSc (Hons) in Computer Games Development at APU.
Held from 18 to 20 July, the game festival witnessed a wide array of activities, ranging from competitive eSports tournaments, industry talks and experiential booths revolving around the theme “Game Culture”. The eSports tournaments were in relevance to the SEA Games, where participants battled out in games like Counter-Strike: Global Offence (CS:GO), Defense of the Ancients (Dota 2) and League of Legends (LoL). A total of 600 university students and around 500 secondary school students took part in the festival this year.
Also gracing the festival were renowned celebrities such as Eddie Putera (professional photographer and visual artist), Jarold Sng (concept artist), Zulkarnain Azhar (film director of ‘JRevolusi’), Jordan Suleiman (VFX Director of Studio Voxel) and Elvis Chew (Production Manager, Anima Vitae Studio). Industry talks were lined up to provide students with greater insights into the gaming industry as well as potential job opportunities.
According to Nithya Devi Ganesan, Assistant Project Manager of the event, students who organised the event were given the opportunity to showcase their technical skills as well as “the exposure to event planning, budgeting, resources managing, marketing and branding.”
Commending the organising committee for their hard work and remarkable event execution, Leroy Fong Kien Ynn, Project Advisor cum lecturer, further echoed that the experience learned will certainly come in handy for the students when they join the workforce later on.
“The entire event was conceptualised, planned and executed by students from the School of Media, Arts & Design (SoMAD). Overall, the students did a very good job and we witnessed them improving the grasp of time management skills as time went by. Such skills are essential for employability, and we are happy to train them towards becoming a highly-employable graduate.”
The gaming industry in Malaysia is set to grow as more companies and creative individuals explore this innovative industry. Let’s look forward to more exciting game festivals in the near future as we discover hidden talents and nurture potential players within the Malaysian eSports ecosystem.