APU Is the Answer to Global Demand for Digital Marketing Talents

Digital marketers are making moves in the digital world. Be an expert and Join this in-demand field by studying at APU here.

Published 09 Sep 2021

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Whether it’s staying up to date on current events, watching entertaining content or keeping in touch with family and friends, social media has become an important element in our daily lives. This makes a career in digital marketing more relevant than ever as you can shape consumer trends using various new methods through social media alone.

Digital marketers are responsible for creating potentially viral content that is highly liked and shareable and producing effective branding strategies with persuasive content writing; all this while anticipating changes in sales trends in order to generate potential customers. Essentially, they have the power to speak and influence an audience.

You can find yourself landing various exciting career opportunities as a digital marketer. In fact, the government is aiming to provide half a million jobs in the digital economy by 2025, with the digital sector expected to contribute 22.6% to the country’s gross domestic product (GDP) according to the  Malaysia Digital Economy Blueprint.

Digital marketing future talents


A recent LinkedIn study showed that there’s an increased demand for various marketing jobs. The world’s largest professional networking witnessed a 63% increase in marketing jobs where approximately 381,000 openings were posted in the past 6 months. From highly specialised technical skills to management roles, there are plenty of opportunities to grow in the area of marketing.

Careers such as digital marketing specialists, digital account executives and social media managers are in the top 10 most in-demand occupations (by volume of jobs postings) lists, followed by digital marketing manager, copywriter, marketing associate, account supervisor, marketing assistant, digital strategist and marketing manager — all of which are hot in the job market.

Explore in-demand digital marketing skills


Asia Pacific University of Technology and Innovation (APU) offers highly quality, industry-relevant programmes such as the Bachelor’s Degree in Business Management, E-Business, Digital Leadership, Marketing Management, Digital Marketing, Digital Transformation and Digital Advertising.

Apart from scoring 5-Star Rankings for Online Learning in the latest QS Stars Rating System and under SETARA, APU was also among the first universities in Malaysia to be awarded the Premier Digital Tech University status by the Malaysia Digital Economy Corporation (MDEC) for its commitment to offer top-notch digital technology courses.

The institution prides itself on being high tech, incorporating relevant technological elements within its programmes to ensure students remain competitive with skills in tackling modern challenges in the areas of e-business management, e-commerce and digital marketing.

APU vice-chancellor Dr Hari Narayanan emphasised that exposing digital marketing tools and techniques to students not only helps them stay updated on the evolving digital marketing trends but also provides them with the basic understanding of business, management, entrepreneurship and marketing theories.

In addition, APU School for Marketing and Management head Dr Devinder Kaur explains that businesses will need to invest in digital marketing in order to reach out to their customers effectively, especially during the pandemic. “As more businesses are trying to stay relevant and competitive in the digital marketplace, the demand for digital marketing professionals will increase tremendously over time,” he adds.

Leading transformation for business, e-commerce and marketing 


To boot, APU’s partnership with De Montfort University (DMU) awards digital marketing graduates with dual awards where you’ll receive two-degree certifications — one from APU and another from DMU.

APU’s various courses shape students into professionals who are able to meet future business challenges beyond traditional borders. Specifically, APU’s digital marketing graduates are equipped with abilities to critically evaluate and recommend appropriate digital marketing tools and platforms in optimising the requirements of today’s marketing needs. According to the latest Annual Graduate Tracer Study by the Higher Education Ministry, 100% of APU’s graduates have been employed upon graduation.

Be the next trendsetter in the digital world by taking up a degree at Asia Pacific University! Leave your details to learn more.

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    Nina Fazil

    Nina Fazil

    A work in progress — has been for the past 24 years.